Doing the logo-motion: Evolution of the logo and how iconic brands have changed over the years

Evolution of the logo (original one on the left, current one on the right)

Bill Gates left Harvard in 1975 to form Microsoft with his childhood friend Paul Allen. The company would become famous for its killer business deals and computer operating systems - including Microsoft Windows in 1983

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T behemoth Apple started out as Apple Computers inc in 1976, the brainchild of friends Steve Jobs, Steve Wozniak and Ronald Wayne. The company was founded in the garage of Jobs' California home and its simple logo was a reference to Isaac Newton's gravity brainstorm. Five decades on, Apple's macs, iPods, iPads and iPhones are must-have products and the company is worth a breathtaking $600billion

In 1940, brother Dick and Mac McDonald opened their McDonald's barbecue restaurant in San Bernardino, California. Ray Croc joined the business as a franchise agent in 1955, bought the chain from them and oversaw its worldwide expansion

Japanese car giant Nissan Motor Company was established in June 1934, taking over the manufacturing of Datsuns. By the 1960, it had made a strong impression on the U.S. market, with its Datsun Roadster. Innovations continue today with such breakthroughs as the Leaf electric car

With the slogan 'you press the button, we do the rest', George Eastman put the first simple camera into the hands of a world of consumers in 1888. From its offices in Rochester, New York. After years of domination in the world of photography, it failed to gain a foothold in the digital era and filed for Chapter 11 bankruptcy in January this year

The Mozilla project was created in 1998 with the release of the Netscape browser suite source code. Within the first year, new community members from around the world had already contributed new functionality. After several years of development, Mozilla 1.0 was released in 2002. By this point, over 90% of Internet users were browsing with Internet Explorer. Not many people noticed at the time, but the first version of Phoenix (a bird reborn in flames) - later renamed Firefox - was also released by Mozilla community members that year

Shell, the world's second-largest oil company, was founded in 1907 by the merger of Dutch and British petroleum giants. More than a hundred years on, it retains its continental flavour - based in the Hague but listed on the London stock exchange. Its logo has also changed little through the years, and its trademark scallop shell is one of the most recognisable brands in the world

Xerox was founded in 1906 in Rochester, New York as a producer of photographic paper and equipment. Fifty years later it manufactured its first modern-style photocopier, the Xerox 914. It became a huge success, earning the firm $60 million in revenue in two years alone - and helping to give birth to a modern manufacturing icon. Nowadays few offices are without a Xerox printer or copier. Even the Queen has one. Xerox holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.

British Airways marked its 90th anniversary in 2009 with a special heritage site online, to celebrate its proud history as a pioneer of aviation. Possibly the world's most famous airline it started out in 1919 as Aircraft Transport and Travel Limited (AT&T), offering the first daily scheduled flight from London to Paris - in a single-engined biplane. A century on it has a fleet of 236 aircraft flying to 169 destinations. The company may have grown immensely, but its logo has evolved little in 93 years, maintaining its distinctive red and blue

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